The Joe Rogan Experience is the most listened-to podcast in the world. This episode traces how Joe Rogan — a standup comedian and UFC commentator — built JRE from a loose 2009 experiment with his comedy friends into a media property worth hundreds of millions of dollars to Spotify. Topics covered include the early years and first guests, the comedy world's role in building the show's audience, how a Rogan appearance became the most valuable career move in standup comedy, the first Spotify deal,